Google Analytics 4

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Google Analytics 4 (formerly known as “App + Web”) is a new kind of property, with several advantages over Universal Analytics: 

  • Privacy-focused and durable for the future 
  • Intelligent, using machine learning to unearth insights about the customer journey across platforms and devices
  • Enhanced, seamless integrations with Google’s advertising platforms to optimize campaign performance and drive greater marketing ROI

source : https://support.google.com/analytics/answer/10089681

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